Driven to Success

As of September 2019, AAA has hit the milestone mark of 60 million members, making the motoring and leisure travel organization one of the largest membership associations in North America. This achievement is a result of AAA’s intense focus on meeting members’ evolving needs in an ever-changing technology and travel environment while also staying focused on the qualities on which millions have relied for generations. Over the last decade, AAA has invested in digital solutions to meet evolving consumer expectations, including the launch of the AAA app, real-time text notifications and tracking en route roadside assistance. A century after society’s transformational adoption of the automobile, the association has made membership as easy as the touch of a button and more enticing. So much so that millennials – a tech savvy generation – make up nearly 30% of AAA’s new primary members. As AAA looks to the future, the organization is exploring new mobility solutions and working to educate our members and others about the exciting possibilities and current limitations of evolving vehicle technologies to help ensure a safe transition to mobility of the future.