Partner Spotlight: Hens & Honey Shoppe
A glimpse into our Discounts & Rewards partner, Hens & Honey Shoppe.
AAA
Upon stepping into Hens & Honey Shoppe, visitors enter a magical atmosphere filled with unique spaces perfectly designed for photo-ops and sipping artfully crafted coffee flights—the café’s specialty. Hens & Honey Shoppe is not only trendy, but a trendsetter as the first New Jersey location to offer these creative flights. Furthermore, the whimsical décor is a step beyond photogenic—it’s completely immersive.
From a cave of willowing lavender flowers intertwined with lights, where inside, you can dine in a fairy forest complete with lit mushrooms; to a pink phone booth placed in front of a wall of pink roses where a podcast is filmed, there’s something new to explore with each visit. Some displays change seasonally, and the menu is always expanding with innovative options. The location is even complete with a store, where the items are curated to encapsulate the distinct identity of Hens & Honey Shoppe and what is trending most: Taylor Swift, Bridgerton, and Labubus to name a few for January 2026.
AAA South Jersey spoke with Valerie Robinson, owner of Hens & Honey Shoppe, to learn about the story of her business, why she became a partner with AAA, family values, and more.
AAA South Jersey: What inspired Hens & Honey Shoppe, and what has the journey been like so far?
Valerie Robinson: The journey has been amazing, and it has been a journey. I absolutely love having the café. I started out on our farm, on a little roadside stand. I started out in 2016 when I was a stay-at-home mom; I used to make soaps, sugar scrubs, and candles and we just evolved from there. I went from a roadside stand to a lawnmower shed, then we built a bigger building. We hit a few bumps there and I decided to move up here to Gloucester County. I’ve always wanted to do coffee; we had a coffee shop, and it got so popular we wound up opening a big café, [which has] been really fun. I love it.
I am the only cook five days a week here—I am in here seven days a week, though. It got to be a little much with everything, but I am getting back into my candle making. When I was on the farm, I actually broke down the soybeans that we harvested on the farm and put the oils into my candles. I don’t do that anymore, but I still make amazing soy candles.
